Last updated: July 20, 2026
This Cookie Policy explains how Affect Group Inc. ("DataMind", "we", "us", or "our") uses cookies and similar technologies on our marketing website (datamind.affectgroup.com) and in the DataMind application (app.datamind.affectgroup.com) — together, the "Sites". It should be read together with our Privacy Policy, which explains how we handle personal information more generally.
Cookies are small text files placed on your device when you visit a website. They let a site remember your actions and preferences over time. We also use similar technologies — such as pixels (also called tags or beacons) and local storage — which we refer to collectively as "cookies" in this policy.
Cookies may be:
On our marketing website, we use all three categories below. Non-essential cookies (analytics and advertising) are set only where you consent through our cookie banner, or where otherwise permitted by applicable law. You can change or withdraw your choice at any time.
Inside the authenticated application, we use only strictly necessary and product-analytics technologies — not advertising cookies.
Required for the Sites to function. They enable core features such as signing in, keeping you logged in, security, and remembering your cookie choices. These cannot be switched off in our systems. We also use browser local storage / IndexedDB in the application to preserve your work (for example, Brief drafts) between sessions.
Help us understand how visitors find and use the Sites so we can improve them — for example, which pages are viewed and how visitors navigate. We use tools such as Google Analytics for this.
Used to promote DataMind and measure our advertising. They allow us and our partners (such as Google and Meta) to measure whether an ad led to a visit or sign-up (conversion measurement) and to show DataMind ads to people who have visited our website (remarketing / retargeting). These involve sharing limited online-activity data with those partners, who act as independent controllers of the data they receive.
The table below lists representative cookies and technologies. Exact names and durations set by third parties may change; the categories and purposes are stable.
| Name / technology | Provider | Category | Purpose | Type & typical duration |
|---|---|---|---|---|
| Session / auth cookies | DataMind (Supabase auth) | Strictly necessary | Keep you signed in; maintain session security | First-party; session / up to ~1 year |
| Cookie-consent preference | DataMind | Strictly necessary | Remember your cookie choices | First-party; persistent (up to ~1 year) |
| Local storage / IndexedDB | DataMind | Strictly necessary | Preserve your work (e.g., Brief drafts) between sessions | First-party; until you clear it |
_ga, _ga_* | Google Analytics | Analytics | Distinguish visitors; measure site usage | First-party; up to ~2 years |
_gid | Google Analytics | Analytics | Distinguish visitors | First-party; ~24 hours |
_gcl_* (Google conversion linker) | Google Ads | Advertising | Measure ad conversions (e.g., sign-ups) | First-party; up to ~90 days |
| Google Ads remarketing cookies | Advertising | Show DataMind ads across the web based on prior visits | Third-party; up to ~540 days | |
_fbp (Meta Pixel) | Meta | Advertising | Measure Meta ad conversions; retargeting | First-party; up to ~90 days |
You have several ways to control cookies:
Some cookies are set by third parties (such as Google and Meta) that process the data they collect under their own privacy policies, as independent controllers:
We do not control these third-party cookies. Please review the linked policies to understand their practices.
We may update this Cookie Policy from time to time. When we do, we will revise the "Last updated" date above and post the updated version on the Sites. Material changes may also be signaled through our cookie banner.
Questions about this Cookie Policy? Contact us at:
Affect Group Inc. Email: hello@affectgroup.com Address: 1401 21st ST, STE R, Sacramento, CA 95811, USA